Dallas, TX — September 23, 2025 — Highway, the leader in Carrier Identity® and fraud prevention for freight brokers, today announced the acquisition of Newtrul, Inc., a freight technology platform that empowers brokers to strengthen carrier relationships and streamline freight matching.
Newtrul brings to Highway advanced carrier matchmaking algorithms and robust TMS integration expertise, which will accelerate Highway’s mission to build the industry’s most secure and efficient freight exchange.
Highway acquired Newtrul to further enhance its Trusted Freight Exchange (TFX), the first-of-its-kind digital marketplace built on verified identity and bank-grade security. By combining Highway’s identity-first platform with Newtrul’s freight matching technology, brokers and carriers will gain an unmatched ability to:
- Source and match freight faster with verified capacity.
- Streamline integrations through TMS connections that reduce friction and manual effort.
- Strengthen broker-carrier relationships with intelligent, trust-driven freight execution.
“Fraud continues to threaten every corner of our industry, and brokers need solutions that not only protect their business but also help them move freight more efficiently,” said Jordan Graft, CEO of Highway. “Newtrul’s technology and team strengthen our Trusted Freight Exchange, enabling us to deliver greater value to brokers, carriers, and the industry as a whole.”
“Joining Highway allows us to expand on Newtrul’s original mission: digitizing freight transactions while keeping broker and carrier relationships at the center,” said Ed Stockman, Co-Founder of Newtrul. “Together, we’ll provide an unmatched exchange that brings security, speed, and trust to all freight transactions.”
About Highway
Highway is the leading technology provider specializing in Carrier Identity® solutions for freight brokers, empowering them to reduce fraud and streamline the digital booking process. By automating compliance, Highway gives brokers the ability to enforce an all-new standard, enabling them to efficiently identify the right carrier for every load and build their network with speed and security. With a commitment to transparency, trust, and truth, Highway equips brokers with the data necessary to focus on delivering exceptional service while driving business growth without fear of fraud. For more information, visit highway.com
About Newtrul
Newtrul is building the operating system for modern brokerages, transforming freight sourcing, booking, and carrier management. Leveraging advanced matchmaking algorithms, AI-driven voice technology, and one of the largest sources of carrier data, Newtrul automates workflows and reduces reliance on public exchanges. Flexible pricing combines subscriptions and transaction-based fees, delivering clear ROI and scalable applications, positioning Newtrul as a leader in logistics transformation.
