Dallas, TX – (August 14, 2025) – Fresh Freight, a specialized freight brokerage focused on temperature-controlled produce and perishables, has announced their partnership with Highway, the freight industry’s leading Carrier Identity solutions provider. This partnership supports Fresh Freight’s proactive strategy to adopt forward-looking tools, processes, and best practices that align with the future of freight.
“As the industry evolves, tools like Highway are no longer optional, they’re essential. It’s helped us stay ahead of the curve and elevate the way we build and manage carrier relationships.” — Matt Heroux, President of Fresh Freight
With Highway becoming a new standard in carrier identity and compliance, Fresh Freight turned to the platform to enhance how it sources and vets carriers—ensuring every shipment is backed by both speed and security. This is especially critical in temperature-sensitive freight, where timing and precision are non-negotiable.
One of the biggest improvements has been within the carrier sales workflow. Highway centralizes key carrier details, safety data, and compliance documentation into a single platform. By eliminating the time spent chasing down details, the team can onboard qualified carriers faster and focus on relationship-building and freight coverage.
“Bringing Highway into the carrier sales workflow isn’t just a tech upgrade, it’s a mindset shift. Fresh Freight is leaning into that shift, and the results speak for themselves.” — Jessica Hale, VP of Customer Success, Highway
At the heart of the partnership is Fresh Freight’s customer-first philosophy, which prioritizes meeting customers’ deadlines, standards, and expectations. With Highway, Fresh Freight is equipped to act faster, qualify smarter, and deliver on the high expectations that define their business.
About Fresh Freight
Fresh Freight is a specialized freight brokerage focused on temperature-controlled produce and perishables. Through a blended model of company-owned assets and a trusted carrier network, Fresh Freight delivers reliable, compliant, and time-sensitive shipments nationwide. Recognized by leading growers, foodservice providers, and national retailers, Fresh Freight is determined to deliver. Learn more at freshfreight.com.
About Highway
Highway is the leading technology provider specializing in Carrier Identity® solutions for freight brokers, empowering them to reduce fraud and streamline the digital booking process. By automating compliance, Highway gives brokers the ability to enforce an all-new standard, enabling them to efficiently identify the right carrier for every load and build their network with speed and security. With a commitment to transparency, trust, and truth, Highway equips brokers with the data necessary to focus on delivering exceptional service while driving business growth without fear of fraud. For more information, visit highway.com
Media Contact:
Jessie Thomas
jessie@highway.com
813-777-9599
