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More Freight Opportunities and Stronger Broker Connections: Why Carriers Are Joining TFX

Finding freight is one thing. Finding the right freight with the right broker is another.

For carriers managing busy dispatch operations, searching for available loads often involves multiple platforms, researching unfamiliar brokers, and completing laborious onboarding requirements before a load is ever booked.

Having access to the right tools and relationships can make that process easier.

Highway's Trusted Freight Exchange (TFX) gives carriers a free tool to connect with verified brokers, explore relevant freight opportunities, and make their available capacity visible to potential broker partners.

Connect with Verified Brokers

One of the main reasons carriers join TFX is the ability to find freight opportunities from brokers who have already been verified through Highway.

While building relationships with new brokers is an important part of growing a carrier business, evaluating unfamiliar partners can take time.

TFX provides carriers with a more trusted starting point by bringing opportunities from verified brokers into one place.

For Inontime Delivery, a Grand Rapids, Michigan-based carrier with more than 25 years in business, that was an important consideration.

Director of Operations Ben Schwartz explained that the company has always prioritized dependable business relationships and tools that make its operations more efficient.

"We've always been kind of an early adopter," Ben shared. "Our wish for a long time was that everybody played by the same rules."

Today, TFX is the first place Inontime's dispatch team looks when searching for available freight.

The company still uses other platforms, but TFX allows its team to prioritize opportunities from brokers they know and trust.

Make Your Available Trucks Easier to Find

Finding freight doesn't always have to start with searching for a load.

Through TFX, carriers can also share their available trucks, preferred lanes, and areas of interest with brokers looking for capacity.

This gives brokers additional visibility into where carriers have trucks available and what types of opportunities may be a good fit.

For carriers, keeping that information current can help create more opportunities to connect with brokers whose freight aligns with their operations.

Whether you're looking to fill an available truck, establish relationships on new lanes, or expand your broker network, sharing capacity through TFX offers another way to make those connections.

Inontime has seen firsthand how TFX can support its freight strategy. According to the company, approximately 40% of its backhaul loads are now sourced through TFX, making the platform a valuable resource for finding freight that fits its existing routes.

For a carrier focused on operational efficiency, that means another way to find loads for trucks returning from deliveries while continuing to work with verified brokers.

Spend Less Time on Repetitive Onboarding

Working with a new broker often means completing another carrier packet, submitting company information, and waiting for onboarding to be completed.

Highway helps simplify that process by allowing carriers to maintain their verified identity and company information within its network.

For Inontime, having access to verified brokers and more efficient workflows helps its dispatch team focus on finding freight that fits its operation.

It's one example of how technology can support the work carriers are already doing without adding unnecessary steps.

Get Support from a Dedicated Carrier Team

Another benefit of joining TFX is access to Highway's dedicated carrier team.

Carriers don't have to navigate the platform or manage their truck postings entirely on their own.

Highway's team provides complimentary assistance to help carriers:

Post available trucks and share preferred lanes.
Identify relevant freight opportunities.
Connect with verified brokers.
Understand matches, offers, and available loads.
Get answers about using TFX.

Carriers can also email their available truck lists to trucks@highway.com, and the team can assist with posting their capacity.

Add TFX to Your Freight Strategy

Most carriers rely on a combination of resources to keep their trucks moving, from established broker relationships and dedicated freight to load boards and other freight platforms.

TFX offers another way to find opportunities while putting verified broker connections at the center of the experience.

For carriers like Inontime, that combination has made TFX a regular part of the dispatch team's freight search.

And for carriers interested in expanding their broker relationships, sharing available capacity, and exploring new freight opportunities, joining TFX is a practical place to start.

Ready to explore the Trusted Freight Exchange?