Great carriers aren't just adapting to the future of freight. They're helping define it.
That's exactly what Billor set out to do.
Founded in 2023, Billor was built with a different vision for carrier operations. Rather than simply growing a fleet, the company created an ecosystem that helps drivers lease and own equipment while building a carrier operation designed specifically for brokers. Today, more than 500 drivers operate Billor trucks across the United States, backed by a business that prioritizes automation, transparency, and operational efficiency.
For Dan Burkart, Head of Freight at Billor, technology isn't something you add after the business is built.
It's the foundation the business is built on.
The freight market has changed.
Brokers expect faster onboarding. Better visibility. Fewer phone calls. More automation. And above all, confidence that the carriers they're working with are exactly who they claim to be/ Billor intentionally built its operation around those expectations. Rather than competing with broker customers, Billor focuses exclusively on serving them.
"We've taken a commercial strategy to only haul for brokers. We understand that preventing risk for brokers is more important than ever and are dedicated to providing them with communication, visibility, and efficiency." Dan explained during our conversation.
That philosophy extends into every part of the operation. From real-time visibility to proactive communication, Billor believes technology should make doing business easier and not create more work.
“If a truck is going to be late, the faster we deliver bad news, the better. Without the right technology, that’s not possible."
That level of transparency has become one of the company's defining characteristics.
Instead of waiting for brokers to discover issues on their own, Billor believes in surfacing information early so everyone can make better decisions.
Today's carriers face more than freight challenges. They also have to evaluate who they're doing business with. Questions about broker credibility, fraud, payment risk, and identity have become part of everyday operations. For Billor, building trust isn't reactive. It's built into the way the company operates and is at the heart of everything they do.
That includes providing brokers with complete visibility through telematics, verifying driver identity, and embracing operational transparency before a load ever moves. Dan summarized the mindset simply:
"The best defense is a good offense. Using ELD and telematics devices with all our drivers provides the visibility necessary to operate with complete transparency and give brokers confidence in every shipment."
Rather than viewing verification as another compliance requirement, Billor sees it as a way to strengthen broker relationships while helping everyone move freight with greater confidence.
Many carriers use technology, but Billor builds its operation around it.
The company recently completed a direct integration between its transportation management system and Trusted Freight Exchange (TFX), allowing dispatchers to access freight opportunities without leaving their existing workflow.
Through the integration, Billor can:
For Dan, the goal isn't simply improving automation. It's making better decisions while eliminating unnecessary work.
"Through the integration we can offer capacity or source loads that we know are going to be a good fit for the driver."
Just as importantly, every opportunity comes through TFX's network of verified brokers.
"We also know through Highway’s Trusted Freight Exchange, the load posting will always be 100% legitimate."
Rather than searching through countless opportunities on traditional load boards, Billor spends more time booking freight that's already aligned with its network, its drivers, and the brokers it wants to work with.
Although Billor is still a young company, the team has built its business around many of the trends reshaping freight today. Automation, real-time operational visibility, identity verification, and trusted partnerships have been central to Billor's business from the beginning.
That philosophy extends to the company's relationship with Highway.
"We've intentionally built a fraud-free ecosystem. We have one MC, and we're always looking for technology that strengthens trust, removes fraud from the equation, streamlines operations, and helps our drivers succeed."
Those capabilities allow Billor to spend less time verifying opportunities and more time connecting drivers with freight that fits their network.
For Billor, the value goes beyond technology. It's about building an operation that is transparent, efficient, and easy for brokers to do business with. By investing in systems that strengthen trust and remove friction, the company is positioning itself to grow alongside brokers that share the same forward-looking approach.
Billor's success isn't defined by the technology it uses, but by the way it approaches the business. From investing in automation and real-time visibility to prioritizing transparency with broker partners, the company has built an operation designed to remove friction at every stage of the freight lifecycle.
As the industry continues to evolve, that commitment to innovation and trusted partnerships positions Billor to keep growing while delivering the consistency brokers value most.