DALLAS, TX – MARCH 07, 2024 – Front, a customer operations platform that streamlines shipper, broker, and carrier operations, and Highway, creator of a groundbreaking Carrier Identity Engine for the transportation industry, have launched a strategic partnership to combat the rampant fraud and double-brokering that have plagued the transportation industry in recent years.
Front was founded to streamline the process of maintaining the relationships that are key to success in many industries. This partnership allows Front users to add Highway’s solutions to their existing Front instances, where Front automatically detects MC and DOT numbers, surfaces relevant carrier information, and links to the carrier record in Highway’s Carrier Identity Engine.
“Today, over 500 LSPs including Echo Global Logistics, Priority 1, and Estes Forwarding Worldwide use Front to transform their inbox into a platform designed to serve shippers and carriers,” said Craig Klemp, VP of Partnership and Business Development at Front. “The partnership with Highway will introduce more efficiency into our customers’ workflows around carrier identity and fraud prevention. And this is just the beginning!”
Later this year, Front and Highway will launch an update to their integration that will automatically identify and quarantine potentially fraudulent messages from bad actors. Highway has brought the concept of identity and access management (IAM) to the transportation industry, creating a Carrier Identity Engine that’s continuously working in the background to prevent fraud and help users create fully secured networks across their digital experiences.
“We believe that the best way to serve end customers is by empowering them to use Highway’s Carrier Identity Engine within the ecosystems that power their organizations each day,” said Highway Chief Commercial Officer Michael Caney. “This partnership with Front is the perfect way to reach a new group of users and help them bring a higher degree of security to their day-to-day operations.”
The integration between Highway and Front will enable users to gain the benefits of advanced IAM without altering the workflows, processes, and tech stacks that are already working for their businesses.
About Front
Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes.
With Front, teams can centralize messages across channels, route them to the right person, and unlock visibility and insights across all of their customer operations. More than 8500 businesses use Front to drive operational efficiency that prevents churn, improves retention, and propels customer growth. To learn more, visit www.front.com.
About Highway
Highway is a premier technology provider that assists shippers, freight brokers, and logistics service providers in verifying carrier identity to reduce fraud and streamline the digital booking process. Highway enhances carrier engagement and offers a carrier-friendly standard of compliance within a scalable framework. Highway provides transparency into fleet analytics of more than 280,000 carriers throughout North America. Its Lane Certainty™ geospatial algorithm matches millions of carrier data points to help find the ideal capacity in a desired lane. (www.highway.com)
