Rewriting the Rules of Carrier Procurement: Cooler Logistics x Highway

Founded in September 2023 by industry veterans CEO Michael Cherney and Chief Procurement Officer John, Cooler Logistics emerged from frustration with the inefficiencies of public load boards. With decades of brokerage experience, they aimed to transform carrier sourcing through a relationship-driven approach. By avoiding public load boards and focusing on direct, trust-based relationships, Cooler was able to bring their vision to life.